Your digital identity proves who you are online by verifying personal details such as your email address and mobile number.
Your digital identity
Unique to you
Ensures the right person is accessing the right account.
Simplify your life
Use a single sign in for any Bupa services and the Blua app.
Set up in a few minutes
You just need your email and mobile number.
Common questions
If you’ve already set up your digital identity, but have forgotten your sign-in details, you may need to:
If you are a Bupa health insurance member and want to use the same details for your digital identity, you’ll need:
- the email address listed on your policy.
- the mobile number listed on your policy.
If you’re not a Bupa health insurance member or want to create a digital identity that’s not linked to your Bupa health insurance policy, you’ll need:
- a unique email address.
- a unique mobile number from Australia or an approved country.
The approved non-Australian mobile phone numbers are:
- Brazil
- China
- Colombia
- France
- Germany
- India
- Indonesia
- Ireland
- Malaysia
- Nepal
- New Zealand
- Norfolk Island
- Pakistan
- Philippines
- Singapore
- Sri Lanka
- Sweden
- United Kingdom
You can create a new Bupa digital identity, but you won’t be able to use the same email address or mobile phone number.
If you create a new Bupa digital identity, your access to the Blua app will be as a non-Bupa health insurance member. This means you won't have access to the same member rewards as Bupa health insurance members.
Members whose credentials are managed by their employer (federated sign-in) can use their existing email and password to set up their digital identity.